(welcome)

My previous work experience and extra curricular involvement has been heavily focused on media and public relations. As a student intern for the Center for Career Planning at Christopher Newport University, I managed the office's social media sites daily to communicate all the services that the center offered to students and alumni. As a digital and direct to consumer intern for PBS Distribution, I analyzed PBS' media outlets throughout various projects over the course of the internship. Through my various leadership roles in my extracurricular organizations, I manage social media accounts, create and distribute digital marketing materials, and constantly seek new digital marketing mediums. 

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My media focused courses that I took throughout the duration of my undergraduate years broadened my outlook on the uses of media, and taught me new ways that I can utilize certain digital mediums to maximize my goals and outcomes. The various lessons and applications on the Uses and Gratifications Theory gave me new insights to why people use media in certain ways. Through these lessons, I learned that as a marketer, in order to understand my target audiences better, I must understand why and they use particular media channels. 

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My goal is to take the skills that I have learned as an undergraduate student and apply them to my professional life. For example, I have installed Google Analytics on my mock company website for my digital marketing course to better understand the digital channels that my target market uses. This helped me make better decisions when I began my digital marketing campaign as my final assignment in my last marketing course as an undergraduate student. Additionally, I have learned how to better spend my time when managing social media accounts for various organizations that I am involved in by studying the most commonly visited mediums that our followers interact with. For example, I have learned that the followers on my Luter School of Business social media accounts prefer Facebook over Twitter. On the other hand, I found that the followers for my sorority's handles interact more with our Instagram account. Therefore, I have put more of an emphasis on digital marketing materials for those specific channels.

 

The skills that I have learned throughout my studies have already proven to be beneficial to any digital marketing role that I currently hold, and any role that I may hold in the future. 

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Please take a look around my website to see the work I have done so far, to give you inspiration on your next project, or just for fun!