(marketing 330: digital marketing)
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CHRISTOPHER NEWPORT UNIVERSITY
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"Digital media prompts opportunities and challenges for marketers to interact with consumers. Recent advances in communication technology have expanded e-business beyond the web to an interactive, multi-platform, multi-device, digital environment. This course examines recent developments in e-business and considers the broad context of how consumers, technology and marketing impact supply and demand. Particular emphasis is placed on constructing a framework for the strategic deployment of digital media in a consumer products marketing context. Topics include a survey of consumer digital devices, social networking, data surveillance, effective graphic design and techniques in digital media production" (http://cnu.edu/academics/departments/business/majorsminors/marketing/).
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Below are the various aspects associated with my digital marketing plan and website that I have created to accompany my business proposal.
project documents
call to action video
The purpose of this assignment was to create a call to action based on my proposed marketing campaign goals. Thus, this video urges the audience to make a donation towards the mock non-profit organization.
mock company website